Brand identity
Brand identity
I love working with brand identity — creating visual worlds that reflect personality, purpose and tone. From colors and logotypes to patterns and merch, I enjoy bringing it all together into a clear, cohesive look and feel.
Brand Identity: Booon Candy Store
As part of my graphic design studies at Berghs School of Communication, I created a full brand identity for the fictional candy store Booon.
From a short brief, I developed everything from scratch:
Logotype and pattern
Color palette, typography, and graphic profile
Templates and merchandise concepts
A visual identity manual to guide consistent use across teams
The result? A playful, cohesive brand with a bold visual language — ready to be rolled out across both digital and physical touchpoints.
Logotype
Pattern
Colours
Brand colors
Hallon.
#BD2541,
RGB: 189/37/65
Vattenmelon.
#DA7681,
RGB: 218/118/129
Bubbelgum.
#EDB2B2,
RGB: 237/178/178
Complimentary colors
Vanilj.
#F8E0E0,
RGB: 248/224/224
Lakrits.
#282A2C,
RGB: 40/42/44
Visual assets
Profile images for social media
Cover images for social media
Business cards
Profile products
Packaging, staff clothing, car stickers
