Brand management
Brand management
I have experience both developing new brands and helping existing ones stay consistent over time. This includes everything from setting up visual guidelines and templates to help teams communicate the brand coherently, to applying for trademarks, crafting brand policies and acting as a brand gate-keeper in day-to-day communication.
Example: SciLifeLab Brand Manual
At SciLifeLab, I designed and structured the graphic manual that helps guide everyday brand use — covering logo rules, colors, typefaces, image style, and more. The goal was to make the brand easy to understand and apply across the organization.
Based on the guidelines, I also developed a set of practical templates for materials like PowerPoint presentations, Word documents, posters, flyers, and roll-ups — making it easier for everyone in the organization to create consistent, on-brand communication.
Before that, I was also part of the core team leading the development of SciLifeLab’s updated visual identity — logotype, color palette, and typography.
