Campaign conceptualization
Campaign conceptualization
I love developing visual campaigns with a strong core idea — especially when there’s a message that matters. From concept to design assets, I like shaping campaigns that are bold, clear, and built to spark reflection or conversation.
Campaign: “No one will thank you when you’re on sick leave”
This campaign highlights the structural issues behind stress-related sick leave — especially among young professionals navigating unclear expectations and unsustainable workloads.
Inspired by an article in Naturvetarna and created during my graphic design studies at Linnaeus University, the concept was developed independently with unions as the suggested sender and social sustainability as the core theme.
Visual assets include:
A poster for public spaces (subways, bus stops, online ads)
A brochure aimed at union members and readers of free local newspapers
The tone is intentionally provocative — designed to spark discussion around work/life balance and challenge unhealthy norms in modern work culture.
